Always Blonde Sulphate Free Shampoo: on wet hair, spread evenly through the roots & massage to create a creamy lather. Rinse. For extra toning, shampoo again & leave on the hair for up to 5 mins. Rinse thoroughly. Perfect for regular use.

Always Blonde Toning Conditioner: after cleansing, squeeze excess water from hair, apply conditioner lightly through the mid lengths & ends of hair. Gently detangle. Leave for 3-5 minutes. Rinse thoroughly. Perfect for regular use.

Always Blonde Toning Treatment: use weekly in place of conditioner. After cleansing, squeeze excess water from hair, apply & spread a generous portion evenly through the mid lengths & ends of the hair. Leave for up to 10 minutes depending on intensity of toning required. Rinse thoroughly.

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