This amazing plant based protein works like other popular animal-based proteins, only better. Due to its ability to hold & retain moisture, it absorbs into the hair faster and more easily without leaving any build up. The unique properties of vegetable protein combine to help dramatically reduce the degree of hair damage sustained from chemical treatments, environmental stresses or styling practices and it’s so good we use it in heaps of our products.
Vegetable Protein is able to penetrate deep into the cortex of hair, building strength from within whilst forming a barrier to protect the surface of the hair which remarkably improves the condition of damaged hair.
When used within haircare products, vegetable protein has proven to increase the flexibility within damaged coloured treated hair by up to 175%, ensuring that the hair is resilient and protected, reducing breakage.